I drew and built the Sethmatics logo myself in Adobe Illustrator. It was never an agency brand package — it was me iterating on shapes, type, and color until the mark felt like the company I was building.
Concept exploration
Before locking the final mark, I explored several directions. The five-up sheet below is from an early public logo poll — option E won with about 69% of the votes and became the logo that stuck.
The old poll page remains on the Sethmatics archive as a legacy reference. The story belongs here — personal design work that became a brand.